Cult American beauty brand Glossier finally arrives online in UK
by Laura Sutcliffe
Glossier, the sell-out US beauty and make-up brand, has arrived in the UK and is now available to purchase online via the Glossier website
Exciting news for beauty junkies everywhere; cult brand Glossier has finally launched in the UK! The New-York based beauty brand is still relatively new; it was launched in 2014 by blogger Emily Weiss, and has proved to be a big hit with make-up fans thanks to its fuss-free approach to beauty. Glossier goodies have generated rave reviews everywhere for their natural skincare products, and the brand’s refreshing, celebration of simple, fresh make-up looks. Easy-to-use-creams, moisturising masks, multi-purpose balms, durable concealers, and gel cleansers feature heavily in the collection.
Glossier’s 30 strong line features simple, but effective products
The brand’s philosophy is ‘skin first, make-up second‘ and they rely heavily on feedback from their legions of followers on Instagram, who also influenced the brand’s decision to start shipping to the UK. This digital communication and market research has resulted in a range of some 30 products, with memorable names such as Balm Dot Com (£10), Milky Jelly Cleanser (£15) and Cloud Paint (£15). With items wrapped in basic, pink bubble-wrap packaging with a sheet of emoji-style stickers inside, it’s a clever, fun approach to beauty and one that has proved incredibly popular with the masses – especially given that the products range from just £9.
Karlie Kloss is a huge fan; she even has a sweatshirt featuring the brand’s name!
The brand has numerous celebrity fans, including supermodel Miranda Kerr, who was seen on an Instagram video applying the widely cerebrated Boy Brow (£14), fellow VS Angel Karlie Kloss (who loves the brand so much she even wore a sweatshirt with the name emblazoned on it), actress Emily Ratajkowski, who raves about the masks, and our very own Brit fashionista Alexa Chung, who has been quoted saying she used the Moisturising Moon Mask as part of her skincare routine. Celebrity beauty at a budget price? We’ll take Glossier to go!
Miranda Kerr used ‘Boy Brow’ on her Instagram